You will prepare and submit a term paper on Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries. Your paper should be a minimum of 3000 words in length.
You will prepare and submit a term paper on Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries. Your paper should be a minimum of 3000 words in length. The companies formulate marketing plans which contain a list of specific actions required to be taken for the successful implementation of their marketing strategies. Such marketing strategies are the foundations of the marketing plan. Strategies differ from tactics, and a company’s marketing goals, policies, and action plan determine its marketing strategy. The objective of a strategy is to provide a foundation from which a company can develop a tactical plan to market its products efficiently in a cost-effective manner. Corporate strategies, corporate missions, and corporate goals play an important role in determining market strategies. The company’s mission statement also has a direct bearing on the formulation of its strategies. In developing a global logistics strategy a number of issues arise which may require careful consideration. In particular, what degree of centralization is appropriate in terms of management, manufacturing, and distribution and how can the need of local markets be met at the same time as the achievement of economies of scale through standardization (Christopher 132). This apart, several microenvironmental factors also influence the marketing strategy of a company.
When the basic marketing strategies are executed correctly the companies can efficiently produce new prospects. Prior to deciding the marketing strategy for a particular region, the companies have to do some marketing research. “Marketing research is an indispensable marketing tool, in that companies can serve their customer market well only by researching their .needs and wants, their locations, their buying practices, and so on. The marketing mix is the best marketing tools that the firm uses to pursue its marketing objectives in the target market. ” (Kotler 99)
Thus marketing research is the first step in devising any marketing plan. While the educational profile of an average customer will be reasonably high in Western countries, in contrast, in the Middle East it tends to below. .