You will prepare and submit a term paper on Analysis of an Advertisement. Your paper should be a minimum of 2500 words in length.
You will prepare and submit a term paper on Analysis of an Advertisement. Your paper should be a minimum of 2500 words in length. There is no denial of the fact that in the current situation advertisement is mostly used for commercial purposes but the relevance of advertisement for the purpose of enhancing common awareness or for any other benevolent reason, also cannot be denied. A successful advertisement encompasses several aspects within its limited scope, starting from prevailing cultural elements to basic aspects of human requirement and understanding. ultimately, the entire effect of an advertisement generates the point of appeal at the psychical level of consumers. Thus, keeping apart its commercial usability, it can be said that advertisement is an artistic creation and the new Nina Ricci Perfume ad, which has been chosen as the subject of analysis, clearly speaks on behalf of this observation.
Technological advancement and several experimental attempts that are aimed at communicating the actual meaning of a visual effect more effectively to the audience have helped in drastic development in the scenario of creating advertisements. One of the most important aspects of the new age advertisement making is that it not only focuses on the main theme of the ad but at the same time, drawing reference from different cultural and social perspectives it incites the consumers or target audience to purchase the product. However, unless there is a successful combination of the creative bent of mind and technological aspects, the creation of a proper advertisement is not possible. In this context, providing adequate importance on production elements and proper utilization of the resources becomes highly important. Production elements generally refer to devices like music, audio effects, editing, and use of humor kits so that audience receives required information and sufficient materials for entertainment within the small span of an advertisement. The Nina Ricci perfume ad, which is the main subject of analysis in the .paper, shows the excellent orientation of the production elements. Audio effect of the advertisement, though mainly is prevailed by high pitch opera voice, the audience also finds several overlapping audio effects that to a considerable extent help in creating the actual ambiance so that conveying the main message of the advertisement becomes easy. The Nina Ricci perfume advertisement opens with a jingling sound, which immediately provides a clear impression to the audience as if a world of fancy has been opened. In this context, it is remarkable to find the kind of importance that the production team has provided to every single minute detail, starting from apparent visual and audio effects to the psychological aspects of the viewer. .